“Social networks have taken over the world!”
“Facebook will soon crush Google!”
“You can sell services and goods through Instagram, a business card site is not necessary!”
“Yes, no sites are needed at all, now there are social networks.”
Have you happened to hear something like that? There are many articles of the kind available online. These topics constantly provoke a lot of discussions. Twitter has a lot of fans. We do not speak about those who spend all day twitting. But those who are quite professional, workers in the Internet industry. Marketers, promoters, web developers. It feels like half of the geeks are obsessed with socialness and connects the future of the World Wide Web only with them.
Let’s not take part in general mental confusion and take a sober look at the facts.
What now affects the development of social networks?
Here are the main trends and negative factors.
There are many threats to Facebook’s global dominance.
Firstly, these are local sites.
Secondly, this is the development of small thematic social networks. Everyone rushed to do their micro-facebook. There is an article on Elephant reviewing 10 new startups in this area. They have no special chances for global success. But each one has an impressive budget, which means they will be able to chop off someone.
Thirdly, you can not help but remember Google+. While Google’s success in this field is modest and it’s customary to joke about it in the IT party, they say, let Google sit websites and rank cows of the tenth level to leave Zuckerberg. Ask yourself what browser you use for reading this content. According to statistics, in 45% of cases, it will be Google Chrome. And two years ago it had a tiny fraction. And it was also customary to chuckle at it.
This is not only an advertisement of the network itself (although Facebook is already somewhat annoying users with advertising). This is primarily inept (mostly) attempts to drag users to their website or online store. This is an abundance of paid posts in the feed.
Social workers largely live off other people’s content. They are aggregators of created outside their music, texts, videos. And this is one of their trump cards – in fact, for free, get hold of a bunch of content, which, as you know, is king. The “View” button (without going to the source site) confirms this.
Remove tons of illegal videos from Facebook – it will immediately lose a significant part of the audience. And in the light of the upcoming copyright law, it could very well lose all the stranger. A judicial claim has already been brought against the mentioned button.
In theory, a news feed or Twitter could replace an RSS reader. But for me personally (and for many, very many friends) this does not happen. It’s simple: 90% of users as a hardworking and drag to their page all kinds of junk about cats, sublime quotes and demotivators. Many people are interested in real news from the life of their real friends. They are interested to know what they think and what is happening in their life. But tons of reposts of any junk – not really.
That is, at least some of the users, those who need deeply detailed texts, and not just another nonsense from Captain Obvious, are not satisfied with this feed.
Of course, the voiced problems do not mean that social networks are going to ruin. These are by no means excellent and profitable projects. That’s just the role of the “New Internet”, from which there is no access to the old web, does not even pull Facebook, not to mention its younger brothers. And the semi-hysterical squeals of SMO fans are just a tribute to fashion. Just social networks – this is the most fashionable and new trend. He’s just the center of attention. People have not played enough with them, they have not yet become a familiar part of the Web.
5-7 years ago, something of the kind was similar in connection with the development of the blogosphere, when any person who did not even have special knowledge in website building was able to convey his thoughts to millions of people. Then, too, they shouted about the end of the era of traditional websites. And what do we have now? Everyone calmed down and perceive the blogosphere as a completely ordinary phenomenon. The same thing will happen with social networks.
Another thought about search engines that they are supposed to be crowded out. It seems to me that they, on the contrary, are becoming more and more needed every year and more and more firmly taking their positions. After all, the advent of new types of sites – blogs, then FB, Twitter complicates the Internet. Makes it less “homogeneous”, more diverse. How to do without a “guide” in it, which are the search engines? That’s right, nothing. It’s just that search engines are so firmly entrenched in our everyday life that we pay very little attention to them. Well, their creators and owners continue to rake in such money, to which no social network has yet grown.
About the author: Melisa Marzett is a freelance writer who is currently working for custom writing along with traveling throughout the world. It has always been her dream and now, she is happy to make it come true. Apart from writing, she enjoys singing, dancing, handmade, cooking and would want to learn a few other languages to be able to speak with people wherever she goes.