It’s been a year already since WordPress has released the new Gutenberg Block Editor. And with it, a lot of awesome and great featured have been unleashed.

The subject of today’s article is about another great feature called “Cover Image”. I’ve seen that this feature has confused many people. I get that, it seems more likely to “Featured image”, an option that has been part of WordPress since version 2.9.

In this tutorial, I will explain the meaning of both features, the cover image option and the featured image option in the WordPress Block Editor.

Effectively used, images can help drive more traffic to your website.

Bear with me, to find out more interesting details regarding today’s subject.
So buckle up and enjoy the ride!

1. Cover Image

What’s a Cover Image?

It is a bold image block with an optional visible title. This block allows you to add a title over a background image.

A cover image is part of your content, part of your blog post.

How to add a cover image?

Before this feature has been released, bloggers have used heading or sub-heading (it’s not like now we don’t use, cause we do) to separate sections or paragraphs in a blog post.

Adding a cover image is not different than having to add anything else. The “+” button that’s on the left corner, offers you all available blocks. Under “Common block” you will find “Cover” or you can just type its name in the search box.

Either you upload your desired image, or it’s already uploaded in Media Library. Alternatively, you can drag-n-drop, it also works as an option.

This is a cover image

Once you have selected the image, you will be able to customize it. On the right-side panel, a toolbar with the customization options for the cover block will appear.

As seen in this image, the toolbar with the customization options on the right-side.

Now, before we go any further, I want to go briefly through options for the cover block.

  • Fixed background: if you enable it, you will have a parallax effect when readers scroll down;
  • Color overlay: this option is to add to your image an overlay color with 50% transparency, but hey, you can change both the color and opacity.

Below these options, you also can add CSS code and more styles by going to the Advanced Options. And voila, you just added a cover image. Incredible, isn’t it? πŸ™‚

2. Featured Image

What’s a Featured Image?

Known also as post thumbnails, is a WordPress theme feature that allows developers to add support for using a representative image for posts or pages.

How do you add a Featured Image?

You can add anytime a featured image straight from you WordPress Editor, while typing your content.

All you need to do, is to click outside the part with text, and on the right side you will see a different menu from the one that you see while editing your post.

Scroll down, under “Tags”, you will see “Featured Image”. Click there, “Upload files”, select your files, and you’re done.


Before you hit “Select image”, don’t forget to add Alt Text.


Alt Text (alternative text), also known as “alt attribute”, β€œalt description”, or “alt tag,” is used within an HTML code and acts as a title for the image, if for some reason the image fails to load.

Another important thing image Alt Text can help you achieve to turn your images into hyperlinked results in search engines – giving your website more exposure, hence more organic traffic.

Quick Tip – When naming your images (Alt Text), try to be as accurate and descriptive as possible. If you plan to add underscore “_”, don’t. Instead, use hyphen “-” to separate words. Search engines will see your image title as a phrase, and not as a single word.

A featured image represents the article, and it been shown along with the blog title.

End of the “journey”

To clear that confusion up and hopefully you understand me here, the only difference between a cover image and a featured image is that the last feature makes a contribution in helping search engines to index your content based on that image.

For example, if you name an image “Salmon with Grilled Eggplant and Chickpea Croutons” when people search for a recipe with salmon and choose the image search, your image might pop up there between the results.

Instead, a cover image just separates the blocks in your blog post.