Today, WordPress is undoubtedly the leading and most preferred CMS that is used by developers worldwide. Wordpress.org also offers a free version of WordPress download, which allows users to create a site for their business quickly.
This option is simple and less time consuming, which makes it an ideal choice for those who are new to the fundamentals of designing and web application development.
To create a website for your business, the first thing you need is a great theme which matches with the goods or services that you offer.
Today, many different online platforms provide WordPress themes. The process of selecting the best theme for your business can be a daunting task. You need to make sure that it consists of all those design elements that are necessary to run a site for the services that you offer.
While looking for a theme for your brand, you may come across many themes that look stunning and vibrant. However, that’s not enough, especially if you want to create a non-static site which needs to be frequently updated.
Therefore, while selecting a theme for your business, you need to consider the following factors:
•supports various social media platforms
Avoid using multipurpose themes. These themes are created for those who have a sound knowledge of how to design and customize a theme. Such developers often find it more convenient to customize a site themselves from scratch.
Moreover, multiple purpose themes are more suitable for those who have already created some design elements themselves and want to incorporate it into their WordPress theme.
If you are new or don’t have much time or budget to spend over customizing multiple purpose themes, then it is recommended to opt for niche relates themes that already have all those design elements that you want to include in your site.
When choosing a theme for your site, try to look for newer themes as they contain more relevant design elements. If you are planning to use your theme for an extended period, then it is better to opt for newer ones.
Since, it will have all the necessary design elements, you won’t have to make modifications or customize it too frequently.
Ideally, your theme should have a header, scrolling banners, contact form, about page, services, and blog page.
The performance of your site directly affects the SEO and online traffic of your website. Today, the attention span of an online user is very limited.
In a study, it was revealed that if a site takes more than 7-8 seconds to load, then the user is most likely to leave the site.
Therefore, in order to improve your traffic and attract potential clients, you need to work on the performance of your site.
Remove any unnecessary elements in your theme that are affecting the speed and overall performance of your site. To check your theme’s performance, you can opt for a live demo. For this, you can use the page speed tool offered by Google.
When choosing a theme for your site, you need to check if the theme provides the opportunity to edit colors, banners, widgets, image size, etc.
You need to make sure that your theme is responsive and mobile-friendly. Today more than 60% of online users prefer to use their smartphones and smart devices to browse through the net.
Therefore, if your theme is not responsive enough, you can lose potential online customers.
Ideally, your site needs to appear the same on all types of screens. The mobile version of your website should be as good as the web version.
Your site should work smoothly without any noticeable lags or delays. Therefore, make sure to check your selected theme in your smartphones through the live demo.
You need to check whether or not all pages and sections are available on the mobile version of your site.